You know, I can’t really believe that I just advocated more cars on Indian roads but I guess I did.
Tata Motor’s Nano Car is supposed to be the vehicle that finally puts automobile affordability in the hands of India’s middle class. It’s small size and low cost (~$2,000) means there is a lot of potential to see a lot more Nano’s on Indian roads this upcoming year. Even with the global credit crunch, that is a cheap car.
Of course, for only $2,000, you’re not going to get all of the normal amenities.
”Nano represents the hope for a new era in cars and transportation. Not just for the people of India, but millions others in developing countries,” the network said, calling the new Tata car a ”game changer.”
”Sure, people in the US and elsewhere will chuckle about the Nano coming without air bags or anti-lock brakes, but they are missing the bigger picture. This car will finally put tens of thousands behind the wheel…the Recession Rolls…with an estimated starting price of $250,000 to $280,000 it is gonna be hard to change the lives of millions,” it added.
It will be very interesting to see just how many Nano’s make it into the hands of India’s middle class over the next couple of years.