In the run-up to Mother’s Day (falling on May 11), Miracle Foundation India launched a powerful social media campaign on May 8, continuing through to International Day of Families (falling on May 15). The campaign honored the resilience, love and courage of those who nurture and uplift children, the ones who hold families together, and stand as the quiet strength behind every child’s dream. Through real-life stories, thoughtful visuals, and interactive content, the drive invited people to reflect on the powerful role caregivers and families play in nurturing and protecting children.

We are delighted to share that the campaign generated significant interaction and reached a wide audience across multiple platforms – Facebook, Instagram and LinkedIn. On Facebook, our campaign reached nearly 1.9M accounts, generating over 2.4M impressions and nearly 16,000 engagements , while Instagram saw nearly 2.5M users reached, and LinkedIn witnessed a reach of over 2,400 accounts.

These impressive metrics across platforms highlight how the campaign successfully sparked meaningful conversations around caregiving and children’s rights. Additionally, we were pleased to participate in a LinkedIn Chat hosted by Prerana on the occasion of International Day of Families. We actively engaged in meaningful conversations throughout the day with our experiences, reflections and insights on ‘Nurturing Families: The Power of Positive Disciplining of Children’. A heartfelt thank-you to our followers and partners for your continued support in building a world where every child grows up in a safe, permanent, and loving family.